Post by account_disabled on Mar 11, 2024 17:45:55 GMT 7
Study "Importance of Influencer Marketing in Germany " The study which was commissioned by the Bundesverband Digitale Wirtschaft BVDW eV and INFLURY GmbH in includes the importance use and effect of influencer marketing in Germany. The aim of this study was to provide an overview of the situation of influencer marketing from the perspective of the online userin Germany as well as to determine the advertising effect acceptance and assessment of trends. A total of online users over the age of were interviewed for the online representative primary data collection. The sample was also divided into social media-savvy shoppers and influencer-savvy shoppers.
Shoppers with an affinity for social media are those users who have indicated that they have Chile Mobile Number List become aware of a product or service through social media. Shoppers with an affinity for influencers on the other hand are those users who have stated that they consciously perceive product recommendations from influencers. A key result of this study was that % of become aware of a product via social media. The most important social media channels are Facebook % and YouTube %. Instagram % is behind WhatsApp % in th place. Basically according to the study it is clear that influencers have a high influence on the product perception of the users.
Percent of the social media-savvy users stated that the product they saw online was presented to them by an influencer. % of those with an affinity for social media even actively search for product information from influencers. Users see the main reasons for obtaining information directly from influencers as the feeling of being addressed personally % and the good explanation of the advantages and disadvantages of the product %. With regard to the influencer-savvy shoppers surveyed n = it was also found that every sixth - to -year-old online user later consciously buys a product that was presented by influencers.
Shoppers with an affinity for social media are those users who have indicated that they have Chile Mobile Number List become aware of a product or service through social media. Shoppers with an affinity for influencers on the other hand are those users who have stated that they consciously perceive product recommendations from influencers. A key result of this study was that % of become aware of a product via social media. The most important social media channels are Facebook % and YouTube %. Instagram % is behind WhatsApp % in th place. Basically according to the study it is clear that influencers have a high influence on the product perception of the users.
Percent of the social media-savvy users stated that the product they saw online was presented to them by an influencer. % of those with an affinity for social media even actively search for product information from influencers. Users see the main reasons for obtaining information directly from influencers as the feeling of being addressed personally % and the good explanation of the advantages and disadvantages of the product %. With regard to the influencer-savvy shoppers surveyed n = it was also found that every sixth - to -year-old online user later consciously buys a product that was presented by influencers.